At Grammys, Apple aired two Animoji ads highlighting the face ID technology in the iPhone X that can make custom 3D a custom 3D versions of animated emoji based on your facial expressions. One ad, called “Amigos,” features a dog and a poop emoji singing along to “Stir Fry” by hip hop trio Migos, while carrots, broccoli, and cucumber emoji fly by.
The other ad features Childish Gambino’s “Redbone” being sung by an alien emoji and unicorn backup singers, which spiral out into a psychedelic universe of cascading cat, panda, robot, and unicorn emoji. Both Migos and Childish Gambino have been nominated for multiple Grammys, including Gambino’s Awaken, My Love! up for album of the year and Migos’ Culture up for best rap album.